Welcome to experience design that artfully bonds people, places, and things.

My specialty will be your business.

Branding design isn't a costume change or simple shift in corporate body-language. If you’re already on the world stage, or just starting up, the strategic design of your brand as a system of coherent, engaging, and meaningful experiences that reflect the values at your core is a must.

Whether you seek a revitalized brand identity that opens new doors or cutting-edge multimedia experiences that captivate and convert, I’m fluent in all that it takes to design and deliver elevated and meaningful brand moments that endear you to your entire audience of fans.

Hi there and welcome! I’m Gregory, a proven design innovator with a passion for crafting immersive and impactful experiences that elevate and distinguish brands just like yours. Having over a decade of experience leading innovating initiatives for powerhouses in industries as varied as sustainable architecture and online learning, I specialize in collaborating with you to generate systems of branded experiences that make you uniquely magnetic to all of the right people to sustain your specific organization and community.

I believe in making powerful positive changes through a diverse creative practice dedicated to design excellence. Not only do I provide luxury depth and quality of service, but I also offer an economical solution—approximately 75% the cost of similar service providers in my region. I’m much more interested in your mission and demonstrated commitment to change for the good than I am in the money. It’s an unorthodox stance but in my experience it yields the greatest opportunities to make high-impact change within organizations having great purpose and potential but more limited resources.

I believe so much in the power of brilliant storytelling to bring folks together to build great ideas into movements that I recently invested my limited resources into earning an MFA at SVA in NYC. A technology geek through and through for decades and professional digital artist and designer with a distinguished career, I eagerly soaked up the latest in AI, AR/VR, digital animation, digital audio production and music composition, sensor-driven microcomputers, app design, and immersive interactive technologies. All while also honing my skills in story development and as a writer of short stories and screenplays. I’m thrilled at the emotional depth and precision such technologies bring to the sharing of ideas and the benefits they’ll yield every communications initiative I’ll collaborate over with you.

I bring a rare mix of knowledge, vision, and artistry to all projects, no matter the scope, and the impact of my work is evident in the consistent record of successes you will find described below. As you will see, I’ve had the pleasure of designing transformational branding systems for two clients who subsequently landed atop Fast Company lists of global industry innovators. Awards aren’t everything, for sure, but there’s no telling where you’ll go when your brand is designed to excel.

Imagine what you could accomplish toward your vision with this multidisciplinary experiential branding design potential focused solely on elevating your brand.

Here’s what I’ll bring to the picnic table:

  • Unparalleled Artistry: From start to finish your communications benefit from my artistic vision, devotion to design excellence, and practiced approach to brand storytelling.

  • Collaborative Partnership: Your vision becomes our mission. Together, we transform ideas into engaging realities so that it’s your voice and message that breaks through.

  • Deep-Dive Understanding: I begin every project by deeply understanding your brand and the valued folks you’d like to draw close.

  • Multidisciplinary Expertise: Fluent in strategy, design, and all manner of making, I bring innovative interactive and multimedia experiences to life with memorable clarity and depth.

  • Welcome to a world where your brand's story unfolds through immersive and unforgettable experiences. As a seasoned experiential branding designer, I specialize in crafting dynamic brand interactions that captivate and engage audiences. By seamlessly blending creativity with strategic insight, I develop compelling concepts that align perfectly with your brand's vision and objectives.

    Collaboration is at the heart of what I do—working closely with clients to understand their unique needs, and teaming up with a network of talented professionals to ensure every detail of the brand experience is meticulously executed. By staying abreast of industry trends and cutting-edge technologies, I bring fresh, innovative solutions to the table. From initial concept development to the final installation, I manage every aspect of the project with precision, ensuring on-time delivery and impactful results. Let’s work together to transform your brand’s potential into memorable experiences that resonate with your growing audience.

  • I stand at the forefront of motion graphics design, ready to meet the diverse needs of modern brands. Whether you want to enhance your app or website with sleek animations or add flair to your social media posts, I have the tools and expertise to deliver striking visual experiences. My approach starts with a deep dive into your brand’s identity, ensuring each project embodies your values while capturing the attention of your target audience. With advanced animation software and innovative design techniques, I create captivating graphics that elevate your digital presence and vividly communicate your big idea.

    For those looking to make a significant impact through marketing videos, live broadcasts, or live events, my solutions are designed to resonate deeply with your audience. I specialize in crafting engaging, high-quality video productions that showcase your brand's unique offerings, delivering them with emotion and precision. My live broadcast capabilities ensure that your visual content maintains its impact across platforms, while my expertise in live event design guarantees an immersive experience that leaves a lasting impression. From the smallest social media post to the most elaborate live event, my motion graphics services are tailored to exceed expectations and transform your vision into a captivating reality. A body in motion, as the saying goes. How can I assist you in bringing your ideas to life today?

  • Transform your physical spaces into engaging, cohesive experiences with my expertly crafted creative designs for the built environment. With a keen eye for detail and a deep understanding of spatial dynamics and scale, I specialize in crafting visually impactful and functional designs that not only enhance aesthetics but also improve functionality. From concept development and meticulous spatial planning to seamless client collaboration, my approach ensures that every project perfectly aligns with your brand's vision and objectives, and in a voice truly yours.

    Whether you seek intuitive way-finding systems, vibrant branded environments, or impactful signage, my expertise will bring your spaces to life. By combining unparalleled creativity with proven strategic insight, I deliver designs that captivate visitors and communicate your message and ethos effectively, making maximum impact utilizing materials and scale offered uniquely by your built spaces. From monumental murals that enliven your new offices to the public face of the new landmark architectural statement you are designing to take care of them, I'm equipped to deliver the kind of design for your brand that stands the test of time. Let’s work together to elevate your physical environments into immersive experiences that leave a lasting impression.

  • Every day, my work as a 2D and 3D graphics designer is fueled by a profound passion for turning concepts into tangible design elements. I thrive on collaborating with clients to deeply understand their visions, conducting thorough research to ensure my designs reflect the latest industry trends, and meticulously refining each piece to meet the highest quality standards. My portfolio boasts aesthetic systems for textiles and luxury wallcoverings that add bespoke sophistication to high-end office spaces. Additionally, I've created monumental digital artworks that captivate and inspire, transforming spaces into dynamic and engaging environments.

    Clients benefit from my versatile design expertise, which caters to every conceivable graphic need. With a comprehensive grasp of both the creative and business realms of design, I deliver results that consistently exceed expectations. My services are tailored to help build brands that truly resonate, ensuring that every client sees their vision realized through innovative and cohesive design solutions. Whether you're aiming to develop a new brand identity or refresh existing visuals, I am dedicated to providing a seamless and transformative design experience that elevates your brand.

  • Drawing from over a decade of experience in UI and website design, I offer new clients a unique blend of creativity and technical know-how to craft digital experiences that are both visually stunning and functionally robust. My career spans dozens of projects across numerous brands, where I've honed the ability to create user-friendly interfaces that not only captivate but also align seamlessly with each brand’s identity. By integrating comprehensive design and development skills, I ensure that every digital solution performs flawlessly, offering clients a reliable and engaging online presence that meets their strategic goals.

    I pride myself on fostering successful collaborations with my clients, delivering bespoke solutions that are tailored to enhance user engagement and drive business growth. Whether it’s refining the user interface of an existing platform or building a new website from the ground up, my approach is always client-centric, focusing on exceeding expectations and delivering measurable results. My comprehensive services cover all aspects of digital design, ensuring that your brand stands out in a competitive market. Let’s work together to elevate your digital identity and achieve your business objectives.

  • Immerse your audience in unforgettable digital environments with my cutting-edge AR/VR and interactive installation design services. Armed with state-of-the-art technological expertise from the MFA Computer Arts program at the School of Visual Arts, I seamlessly blend creativity with advanced software skills in Max MSP, Ableton LIVE, and Python to craft unique augmented reality experiences. Whether it's bringing a brand story to life through immersive pathways in a museum exhibition or creating captivating virtual environments, my designs are tailored to enhance engagement and deepen interaction with your brand.

    My commitment to leveraging the latest technology and knowing your business well ensures that each project is not only innovative but also strategically aligned with your brand's vision. By integrating narrative-driven elements and interactive design, I create experiences that captivate and resonate, offering a fresh way for audiences to connect with your message and build meaningful and memorable moments into bonds with your brand. This holistic approach provides a rich tapestry of multisensory engagement, setting your brand apart in a competitive landscape. Let’s collaborate to explore the endless possibilities of immersive technology and elevate your brand to jaw dropping new heights.

  • With an illustrious academic background in digital music composition and audio production, honed at the University of Michigan School of Music and the School of Visual Arts in New York City, I offer a distinctive blend of expertise in crafting compelling auditory experiences. Whether it's composing catchy original music to elevate your next social media campaign or creating a mesmerizing score that sets your film apart, my services bring unparalleled audio potential to your projects. Each composition is meticulously crafted to resonate with audiences, infusing a layer of sound that not only complements but enhances the storytelling journey.

    My approach to audio design transcends traditional boundaries; I think in motion, environments, and built spaces, integrating sound as a crucial aspect of the overall experience. This holistic perspective provides a competitive edge to the brands I work with, adding an emotional pull that distinguishes clients in their respective fields. By weaving sound into the fabric of visual and aesthetic solutions, I deliver a multi-dimensional creative strategy that captivates and differentiates. Let’s collaborate to bring your brand’s unique story to life through the power of sound.

You’ll be in good company, too.

I’ve had the privilege of innovating for over $2 billion in global brands that are seriously dedicated to making the world a better place for everyone, in industries as varied as education technology and sustainable architecture, to name a few.

Let's explore possibilities for you, your community, and our planet. Take a look at the expertise I can bring to elevate your brand. Feel free to reach out for a quick brainstorm about how seasoned experiential branding design, empowered by all the latest technology including AI, will get you there in better style and faster than you thought was within reach. I’m inspired by great true stories and I’d love to help you tell yours, too.

  • Transforming Kaplan for the Digital Era

    Joining Kaplan was a pivotal moment where my design expertise met their ambition to evolve from a traditional test prep provider into a leader in digital education. My role involved spearheading experiential branding initiatives that rejuvenated their visual identity across global operations, making it vibrant and cohesive.

    Leading Kaplan's Digital Brand Transformation

    Tapping into my skills, Kaplan entrusted me to steer their corporate Learning Technology Innovation Team. Here, I crafted and implemented strategies, messaging, and designs across digital platforms such as websites and UI/UX. Notably, this included developing KAPx, Kaplan's revolutionary online learning platform later acquired by Purdue University, democratizing quality education for millions.

    Pioneering Educational Innovation

    Kaplan's recognition as a top-tier innovator by Fast Company was partly due to projects like the Kaplan EdTech Accelerator. Designed with TechStars, this program nurtured leading-edge edtech startups. My involvement ranged from creating dynamic marketing websites to branding live events, attracting key talent and partnerships pivotal to Kaplan's transformation.

    Collaborative Success

    Working alongside visionary leaders at Kaplan, I contributed to a business metamorphosis that not only bolstered Kaplan's stature but also redefined education delivery. This collaborative effort exemplifies how powerful design can elevate brand presence and facilitate growth.

    This streamlined narrative underscores my contributions to Kaplan's success, highlighting my ability to drive change and innovation in branding and digital spaces. If you're looking to transform your brand or explore groundbreaking opportunities in design, let's start a conversation about how I can help bring your vision to life

  • SmithGroup: A Journey to Sustainable Leadership

    SmithGroup's evolution into a leader in sustainable design is a testament to its innovative branding and steadfast commitment to environmental stewardship. If you're aiming to elevate your brand to similar heights, let's connect to explore how we can achieve that success together. My design of SmithGroup's experiential branding system was pivotal in reshaping both the firm's public image and internal operations. By quickly immersing myself in the business's unique culture and needs as part of the Washington, DC Marketing department, I effectively diagnosed SmithGroup's branding challenges and opportunities.

    Developing a Sustainable Branding Approach

    I crafted a visually compelling branding system for SmithGroup that tightly aligned with the firm’s strategic goals of sustainability and innovation. My approach enabled a deep understanding of the firm's ethos, which proved crucial in my ability to build trust with various stakeholders. This foundation facilitated a collaborative environment rooted in design excellence, essential for the successful rebranding process.

    Achieving Recognition and Leadership

    My promotion to Corporate Director of Graphics highlighted the effectiveness of my strategy. In this role, I spearheaded the development of marketing proposals, digital tools, and environmental graphics that articulated the firm's core values and future vision. By encompassing all digital, print, and built environments, the branding system fostered unity among SmithGroup's diverse offices, bolstering the firm's reputation as a pioneer in sustainable design and attracting clients in search of innovative solutions.

    Celebrating Industry Accolades

    SmithGroup's accomplishments culminated in 2018 when Fast Company named it Design Firm of the Year for advancing architectural, engineering, and planning (AEP) innovation toward sustainability. These stories of overcoming challenges underscore the potential of strategic branding, serving as an inspiration for other organizations seeking to excel through sustainability and innovation.

  • Transformative Impact Through Design

    My work on the Montgomery College Cultural Arts Center's facade in Silver Spring, Maryland, exemplifies the potential of environmental graphic design to leave lasting impressions. As Corporate Director of Graphics at SmithGroup, I was invited by the design architect to contribute an artistic solution that would enhance the visual presence of this significant performing arts installation. The recognition of our collaborative achievements by prestigious awards, including the Award of Excellence in Architecture and Public Building of the Year from the American Institute of Architects, underscores the excellence and innovation that characterized our approach.

    Critically, the building has been praised for its architectural impact and design. It is considered a standout piece of architecture in Silver Spring, Maryland, noted for its eye-catching design and functionality. The building features a 500-seat main theater, a 125-seat studio theater, and a dance studio, among other facilities. Its design includes a striking glass facade and a zinc-sheathed tower, making it a landmark in the area. The architecture is described as both visually appealing and highly functional, providing beautiful facilities for theater, dance, and film students, as well as the community.

    A Vision of Artistic and Environmental Synergy

    The gently undulating curtain motif was deliberately crafted to achieve a dense and opaque structure, minimizing heat intake from the west-directed sunlight—a technical challenge surmounted through creative design. This motif functions as a poetic intersection of art and architecture; it mirrors the internal stages' curtains while also encapsulating the architectural feature known as a "curtain wall." This layered metaphor adds depth and function, protecting the interior spaces while inviting introspective dialogue between exterior and interior, public and performer.

    Resonating with the Community

    The design is more than aesthetic embellishment—it actively shapes the cultural experience of millions. Whether witnessing the building's grandeur while passing by or engaging with its spaces as audience members or emerging artists, community members consistently encounter and are inspired by the facade's distinctive artistry. It supports Montgomery College Cultural Arts Center's mission as a community nexus for the arts, fostering inspiration and inclusivity.

    Delivering Excellence Under Pressure

    Despite a tight timeline and budget constraints, the project showcased our unfaltering commitment to quality and innovation. Meeting MCCAC's vision in tandem with SmithGroup's support, we successfully brought to life a facade that enhances both the building's functionality and its cultural significance. Such accomplishments highlight the integral role of strategic and thoughtful design in unleashing a building's full potential, reflecting the collaborative spirit that permeates every aspect of my work.

  • A Bold Approach to Preservation: Farnsworth House Campaign

    One of the standout projects I spearheaded for the National Trust for Historic Preservation was the design of a captivating direct mailer that successfully reached 250,000 members. Tasked with supporting a campaign to secure the Farnsworth House at a contentious public auction, my innovative graphic design approach played a crucial role in turning the tide. I crafted a postcard that mirrored the whimsical excitement of a $5 lottery ticket, using vibrant hues of kelly green, canary yellow, pure magenta, and cyan. This design choice echoed the familiar feel of lottery scratch-offs spotted across Washington, DC. Layered over this colorful background was an evocative image of the Farnsworth House, provocatively suggesting that 'scratching and winning' this ticket could secure ownership of this architectural gem. This daring concept not only captured attention but also sparked reflection among recipients about the cultural value of the Farnsworth House, ultimately galvanizing support for its preservation. My contribution to this imaginative and daring campaign was instrumental in helping the National Trust secure the necessary funds, thereby preserving an iconic piece of modernist architecture for future generations to appreciate.The intrigue didn't end at the front of the card. Only upon turning it over did the audience discover the real message from the Trust, who initiated this creative endeavor in a bid to save the Farnsworth House. The campaign successfully cast a spotlight on the pressing need for preservation, as covered by The Washington Post with the headline: "Preservationists Team Up To Buy Farnsworth House At Auction For $7.5 Million." This project stands out in my portfolio not only for its audacious and humorous tone but also for the tangible urgency it created around an issue of immense cultural importance. As a graphic designer, my aim is to craft compelling narratives that resonate with audiences, and this project exemplifies how creative energy can mobilize communities and preserve treasures of creative heritage.

  • A Harmonious Blend of Nature and Modern Design

    I was commissioned to create a monumental graphic for the entry and waiting area of a renowned architecture firm in Washington, DC. This project called for a digital artwork that would not only adorn the space but also set the tone for visitors and staff as they entered the design studio. The artwork's design features an organic, flowing pattern that evokes feelings of nature and movement, guiding the observer along a long pathway. This pathway leads to the heart of the studio and is characterized by precision and floor-to-ceiling glass, offering unobstructed views of the bustling cityscape outside. The seamless integration of natural motifs into the cutting-edge architecture serves to enhance the spatial experience, merging the tranquility of nature with the firm’s modernist vision. This project exemplifies my ability to combine artistry with functional design, creating evocative spaces that reflect the client’s architectural ethos.This design allows ample transparency for light to illuminate the shades of red used to brand the space, creating a vibrant atmosphere. The graphic was applied using gently frosted film, which also provides privacy between the entry and reception area and the large conference room on the opposite side.

    It's a privilege to have designed for such a legendary firm, helping them reimagine their identity while embracing my aesthetic vision.

  • Digital Innovations in Branding for ArentFox Schiff

    During my tenure as a junior designer, I contributed to ArentFox Schiff's brand evolution through a series of impactful digital initiatives. My role involved creating digital presentations designed to captivate and engage, delivering professional photography services that captured the essence of the firm's ethos, and producing digital animations that vividly brought the brand narrative to life. These digital assets were integral to the firm’s marketing strategies, used to effectively communicate brand values and influence interactions with potential clients. This experience not only bolstered my skills in digital design but also highlighted the importance of innovative branding solutions in enhancing market presence and client engagement.

  • As a freelance branding designer, I have had the privilege of collaborating with leaders in pharmaceutical branding and advertising design. My contributions include multiple print campaigns, logo design, and 3D illustration. I thrive in this fast-paced environment, generating a diverse array of design solutions each day and dedicating the long hours necessary to deliver high-impact, high-quality branding.

  • Over the years I've had the pleasure to dedicate my time and resources to supporting Red Hook Art Project (RHAP), a non-profit organization that provides free visual art, music, academic and stress management instruction to children and youth who live in and around Red Hook, Brooklyn. Among the things I've enjoyed doing to support their mission is produce poster graphics to adorn the facade of their ground floor space to welcome neighbors to the activities going on at RHAP and introduce them to the creative and healing energy expanding inside each day.

What can I start brainstorming on for you?

My passion is generating powerful positive social and environmental change through a diverse multidisciplinary creative practice committed to design excellence and strategic partnering with brands that are making a difference. Let’s have a brainstorm that’s all about yours. Ready? Drop me a message to get the ball rolling and let’s see where we can take you.